Just as the ‘swipe-right/swipe-left’ culture of popular dating apps was destroying romance, most users of the Hinge dating app are actually after relationships rather than casual hook-ups.
The dating app Hinge surveyed 1,500 of its existing users and the survey found that only 2% stated that they just wanted casual ‘hook-ups’, whereas 63% were looking for relationships and one third (33%) looking for dates. This revived a hope for the blossoming of long-term romance on the Hinge dating app which led them to add a new feature: users can disclose their ‘relationship intentions’ on their profile.In a statement on their blog, Hinge responded to a Vanity Fair article, which explored the rise of ‘hook-up culture’, allegedly from the increased use of dating apps, in particular, Tinder, which seemed to be a catalyst for casual sex.
The article proposed the idea of a “dating apocalypse” where steady relationships are seemingly on the decline in preference to casual sex. Dating apps like Tinder and OkCupid give people the impression that there are thousands of potential mates out there which reduces their interest in long-term dating.
Following on from their research, Hinge dating app have added an “open to” section on profiles where users can choose from “relationship”, “dating” or “casual”. Hinge said the feature will “empower our users to swipe smarter”.
In May this year, research from GlobalWebIndex found that 42% Tinder users were already in relationships before using the service. In the same month, Hinge lost almost 500 male subscribers after it added a feature to user profiles which revealed their Facebook relationship status. Tut, tut.
We love what the Hinge dating app is doing. There is nothing more beautiful than building a relationship based on more than just sex. Besides, the romance and intimate knowledge of each other only makes the sex that much more enjoyable.